So, are you telling me you haven’t heard of the new latest dance craze? No, this is not another Soulja Boy production. It’s actually a Pull-Ups dance contest that has turned into a pretty formidable viral marketing campaign within itself. It’s time to do the Potty Dance!
What starts out as an innocent family walking along a make-believe street, when the child tells his parents that he has to go potty. I guess potty was Pee-wee’s Secret Word (see what I did there?). Out pops a Carl Cox look-a-like MC, who proceeds to show the kid the correct way to signal a potty emergency. Then we see Mr. Herbert from Family Guy stake his claim to the dance.
As if this dance was common knowledge growing up, the parents begin to expertly perform the moves. If you look at the kid closely, you can see it in his eyes that he desperately wishes he didn’t know these adults. But he’s stuck with them. So like many, he succumbs to peer pressure because all the kids these days are doing it.
Then there’s part two. Yes, part two. One thing that you will notice is that the Potty Dance knows no cultural boundaries. Pull-Ups does an expert job at showing all sorts of families from all over the world. I wouldn’t be surprised to see the Potty Dance in other languages in the not so distant future.
So what do you get if your child proves that he or she can master the cool, yet crazy Potty Dance moves? Pull-Ups is offering a $5,000 Big Kid room makeover. But the real prize is your child being known for the rest of his or her life as the Potty Dance kid. Who wouldn’t want to be among the likes of the Star Wars kid?